News
Mar 18, 2015

Awakening the Giant - new strategy to boost Scotland's marine tourism


An ambitious new strategy to 'awaken the giant' of Scotland's marine tourism sector and bring even more visitors to the nation's coastlines and canals has been unveiled.

 

The five-year plan, launched by Tourism Minister Fergus Ewing and ocean adventurer Mark Beaumont on 5th of March, aims to boost Scotland's reputation as a world class marine tourism destination by improving the experience of visitors, building facilities and skills within the sector, and promoting the huge range of events and activities available on and around the nation's sailing grounds. The strategy hopes to grow the total value of the sector by 25%, from £360 million to £450 million, by 2020.

 

Boasting the longest coastline in Europe, varied wildlife, rich heritage, breathtaking scenery and some of the world's most beautiful and varied sailing waters, Scotland's marine tourism sector already attracts visitors from all over the world, with the boating sector alone generating more than £100 million in visitor expenditure and directly supporting almost 3,000 jobs. The new strategy aims to grow that figure to £145 million - an increase of more than 40% - in the next five years.

 

The strategy, titled 'Awakening the Giant,' looks to build upon those strong foundations, promoting and growing the vibrant sector to offer visitors, whether they're sailing the majestic waters of the West Coast, dolphin watching in the Moray Firth or kayaking through the Great Glen, a world-class experience.

 

The strategy, the first of its kind, was developed in consultation with a wide range of industry groups including British Marine Federation Scotland, Sail Scotland, Scottish Canals, The Crown Estate, Highlands and Islands Enterprise, and Royal Yachting Association Scotland and shaped by input from a public consultation.

 

For further information read the Strategic Framework.

Solway Firth Partnership